Business Foundations
Build a design business that works for you, not the other way around.
Business Foundations is our signature business coaching program for interior designers who are ready to stop guessing and start building with intention.
Most designers were never taught how to run a business; whether in design school or while working for another firm. Foundations fills in those gaps, helping you create a business that’s aligned, profitable, and built to last.
What We Cover
Foundations walks you through the core areas every design business needs, without overwhelm or generic advice.
Inside the program, we focus on:
Target Audience & Positioning
Get clear on who you serve, why they choose you, and how to communicate your value.Brand & Online Presence
Align your brand, messaging, and visibility so the right clients find you.Pricing & Profitability
Build pricing models that reflect your value and support your financial goals.Processes & Systems
Streamline workflows, client experience, and internal operations.Legal Safeguards
Establish contracts, boundaries, and protections that support long-term stability.Tech & Tools
Choose tools like Dubsado, QuickBooks, Programma, and Canva with intention.Sales, Marketing & Networking
Create sustainable ways to attract and convert aligned clients.Understanding Your Numbers
Build confidence in your financials so you can make informed decisions.
What You’ll Gain
By the end of Foundations, you’ll have:
A clear business roadmap
Systems that support your time and energy
Confidence in pricing and decision-making
A business built on structure, not stress
A foundation you can grow from with intention
Who Foundations Is For
Interior designers in their first 1–10 years of business
Designers stepping out of survival mode
Creative entrepreneurs ready to invest in clarity and structure
Designers who value guidance, integrity, and community over competition
Program Format
Personalized coaching
Industry-specific guidance
Practical implementation (not just theory)
Available as 1:1 coaching or small-group cohort